Data Story: Explain Data and Inspire Action Through Story
Oakton, Virginia: IdeaPress Publishing (2019), vii, 224 pp.
Contains illustrations, index
ISBN 978-1-940858982
Signature commbox: 10-PR-E 2019
"Duarte and her team have culled through thousands of data slides of her clients in technology, finance, healthcare, and consumer products, to decode how the highest performing brands communicate with data. DataStory teaches you the most effective ways to turn your data into narratives that blend the power of language, numbers, and graphics. This book is not about visualizing data, there are plenty of books covering that. Instead, you’ll learn how to transform numbers into narratives to drive action." (Publisher description)
SECTION I: COMMUNICATE DATA TO OTHERS
1 Becoming a Communicator of Data, 17
2 Communicating to Decision-Makers, 33
SECTION II: BRING CLARITY THROUGH STORY STRUCTURE
3 Crafting a Data Point of View, 49
4 Structuring an Executive Summary as a DataStory, 63
5 Creating Action Through Analytical Structure, 75
SECTION III: MAKE CLEAR CHARTS AND SLIDES
6 Choosing Charts and Writing Observations, 95
7 Annotating Insights onto Charts, 111
8 Building a Skimmable Slidedoc, 123
SECTION IV: MAKE DATA STICK
9 Marveling at the Magnitude, 143
10 Humanizing Data, 159
11 Storytelling with Data, 179
Summary, 205
1 Becoming a Communicator of Data, 17
2 Communicating to Decision-Makers, 33
SECTION II: BRING CLARITY THROUGH STORY STRUCTURE
3 Crafting a Data Point of View, 49
4 Structuring an Executive Summary as a DataStory, 63
5 Creating Action Through Analytical Structure, 75
SECTION III: MAKE CLEAR CHARTS AND SLIDES
6 Choosing Charts and Writing Observations, 95
7 Annotating Insights onto Charts, 111
8 Building a Skimmable Slidedoc, 123
SECTION IV: MAKE DATA STICK
9 Marveling at the Magnitude, 143
10 Humanizing Data, 159
11 Storytelling with Data, 179
Summary, 205
