"This collection covers the major trends of the media environment of the post-Communist world and their recent development, with special focus on Russia and the post-Soviet space. The term ‘media environment’ covers not just traditional print and electronic media, but new media as well, and rang
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es from the political to entertainment and various artistic spheres. What role do market forces play in the process of media democratization, and how do state structures regulate, suppress, or use capitalism toward their own gain? What degree of informational pluralism has been achieved in the newly independent republics? What are the prospects for transparency and the participation of civil society in Russian and Eurasian media? To what degree do trends in post-Communist media reflect global trends? Is there a worldwide convergence with regard to both media formats and political messaging? Western observers usually pay their keenest attention to the role of media in Russia and Eurasia during national elections. While this is a valid focus, the present volume [...] aims at understanding the deeper overall ‘media philosophies’ that characterize post-Soviet media systems and environments, and the type of identity formation that they are promoting." (Publisher description)
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"From a research perspective, this case study highlights the need for further research into BBG-sponsored international broadcast services, both individually and collectively. Such studies could include quantitative content analyses of program content, survey research of listeners and viewers, inter
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view-based research with present and former BBG journalists and managers; and documentary studies into the history and politics of the services. In addition, there is a need for more comparative examination of Western international broadcasters, such as BBC, Deutsche Welle, VOA, and RFE/RL. Yet another area ripe for examination is the role of Russian international broadcasts into Central Asia and other parts of the former Soviet Union and their role as instruments of Russia’s foreign policy, public diplomacy, and propaganda. The battle for survival of the Uzbek Service continues, despite the fact that evaluations by VOA’s Office of Research for three successive years praised the quality of its radio and television shows. While the Service has been promised that it will survive, it faces crucial questions: How can excellent programs be most effectively delivered? How can VOA boost its presence and expand outreach and penetration? What options exist for better marketing and promotion? Should it mainly rely on the Internet or concentrate on improving reception through shortwave radio? Does its limited TV programming, available only on satellite and stations in neighboring countries, have a future? Technological changes beyond VOA’s control will also play a role in determining the Service’s future as the Internet becomes more accessible." (Conclusions and implications, page 124)
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