"This book records and interprets, in a narrative form, how groups of villagers and fisherfolk in Manila (Philippines), in West Bengal and Tamil Nadu (India) and in the states of Tlaxacala, Oaxaca and Michoacan and in a suburb of Mexico City (all in Mexico) tried to bring about social change through
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what one may call "people's communication". "People's communication" is a mode of communication which depends for its efficacy on people's energies rather than on technology." (Introduction)
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"Many of the essays in this volume seek to interpret traditional Asian approaches to communication in the light of modern Western concepts. At one level, this might appear to compromise the integrity of the Asian approaches. However, it needs to be stressed that this is a calculated strategy on the
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part of the authors. The objective of the rediscovery of this terrain of Asian approaches to communication is to revitalize and expand the field of communication by drawing on these rich resources. In order to do this, one must first gain legitimacy for these approaches in the eyes of Western and Western-trained Asian communication scholars. It is for this reason that many of the authors in this volume have thought it fit to explicate Asian approaches in relation to Western concepts. This book, which addresses itself to the task of rediscovering a terrain for communication theory, consists of 13 essays. The opening essay argues for the compelling need to study Asian approaches to communication. It does this by pointing out how Asian approaches to the study of communication can supplement, enrich, and challenge Western approaches. It points out that the Asian approaches should no longer be ignored as they can prove to be extremely productive in widening the discourse of communication metatheory." (Introduction, page xii)
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"Scholars from various countries of the socialist and capitalist - the developing and developed - world, and representing many of the disparate areas that make up the interdisciplinary field of communication, have contributed articles centering around Schiller's dominant theme - the use and misuse o
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f power. In six parts: "The Formative Functions of Information Technology," "Information, International Relations, and Warfare," "Modes of Cultural Domination and Resistance," "The New Information Order: Struggles and Reconsiderations," "Reconstructing Information Patterns and Practices," and "Meeting the Future: Research and Action." Among the 27 contributors are Cees Hamelink, Tapio Varis, Dallas Smythe, Vincent Mosco, Stuart Ewen, Enrique González Manet, Yassen Zassoursky, William Melody, Kaarle Nordenstreng, Breda Pavlic, George Gerbner and James Halloran. Countries represented by the contributors are Germany, Sweden, Finland, Denmark, India, the United States, the U.S.S.R., Cuba, England, Holland, Canada, Ireland, Australia, Peru, Sri Lanka and Kenya." (Eleanor Blum, Frances G. Wilhoit: Mass media bibliography. 3rd ed. Urbana: University of Illinois Press, 1990 Nr. 30)
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"Papers from an international conference held by the Protestant Academy of Arnoldshain (Schmitten, Federal Republic of Germany), the Protestant Association for Media Communication (Frankfurt, FRG) and the World Association for Christian Communication (London), with the common theme that all people a
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re entitled to equal rights of access to information technology. Articles discuss concentration of the media in both state and private hands, with its inevitable result on public opinion as it becomes more and more powerful; the danger that the increasing internationalization of media may prevent democratic control; and a final article, "Advertising and the Creation of Global Markets," contending that the new information technologies are creating an infrastructure that is making the 20th century "information age" a "commercial age" at a global level." (Eleanor Blum, Frances G. Wilhoit: Mass media bibliography. 3rd ed. Urbana: University of Illinois Press, 1990 Nr. 29)
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