Switch on - Switch Off: Mass Media Audiences in Malaysia

Newell Grenfell

Kuala Lumpur: Oxford University Press (1979), xi, 260 pp.

Contains bibliogr. pp. 248-254, index

Signature commbox: 327:10-Use 1979

Topics:

Audience Research Film Audiences, Film Consumption Print Media Use, Press Readers Radio Consumption, Radio Use, Radio Audiences Television Consumption, Televison Use, Television Audiences

Countries:

Malaysia

Methods Applied:

Audience & User Surveys