"This guide is not just a manual; it’s a call to action for journalists, activists, and researchers to delve into the murky waters of digital deceit, in order to expose networked disinformation and manipulation campaigns. With a clear, easy-to-use 4-step methodology, the guide empowers you to disc
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over, map, and track these deceptive networks across languages and contexts. Our journey goes beyond mere exposure; it’s about understanding the multi-dimensional nature of these campaigns and adopting a networked approach to reveal the ‘invisible’ forces at play behind manipulation campaigns." (Introduction)
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"The SuBMoJour study has mapped journalistic startups in nine countries. It has created an online database detailing the business models of journalistic startups that are deemed sustainable (www.SuBMoJour.net) and this accompanying narrative report. The study supports research to date that online en
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vironments offer the necessary market characteristics for niche journalistic sites and content production. There is a rich and diverse set of media case studies in the database, all with their unique interpretation of serving communities or reportage. The study was carried out across 12 months with a team of international researchers. Where it was hard to evidence entirely new revenue sources, it was however possible to find new ways in which revenue sources have been combined or reconfigured. Most of the 69 case studies have diversified their income to include more than one revenue source. As such, there is potential innovation in new business models by way of combining revenue sources in new and interesting ways to make their sites profitable in the long term. Some sites, particularly those born to support products, which were very much of the net, have rebundled or recombined revenue streams in relatively innovative ways." (Conclusion, page 116)
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