"Enterprise development interventions that utilize the mass media can be seen to be impacting on three different areas of the operating environment of small businesses. First, mass media can bring about behavioural change in the business operation by influencing public and individual attitudes and behaviour through interventions applying for instance social marketing techniques. Second, it can provide enhanced services and information about MSE input and output markets by providing information on the services and products available to small businesses, acting as a feedback mechanism to service and input providers, and playing an important role in opening up new markets and improving existing markets for the services and products that small businesses sell. Third, mass media can act as an agent to improve the policy and regulatory environments for small businesses." (Abstract)