"Is China's engagement in the global governance of global public goods (GPGs) credible in terms of China's projected image as a new responsible power? Only through global cooperation can GPGs such as climate and security be effectively provided. International decision-making structures are currently undergoing major changes due to emerging economies such as China. Despite common interests regarding GPGs and global challenges such as climate change, there are still many obstacles for the cooperation between China and Europe." (Publisher description)
Introduction / Ines Sieckmann and Odila Triebel, 5
Images and Perceptions as a Resource in Public Diplomacy: Images of the EU in China / Natalia Chaban, Olga Gulyaeva and Suetyi Lai, 10
Non Traditional Security for Who/What? Between the International, the National and the Human / Shaun Breslin, 23
Global Public Good or Hard Power in a Velvet Glove? China's Public Diplomacy in the Asian Geopolitical Landscape / Taehwan Kim, 30
Promoting Chinese Culture in China's Public Diplomacy / Sheng Ding, 38
Gender as a Global Public Good in China / Susan Perry, 45
Building Sino-European Cultural Relations: Background and Challenges / Ines Sieckmann, 52
How Can the Belt and Road Initiative Provide Public Goods? / Yiwei Wang, 64
China, Internet Governance and the Global Public Interest / Séverine Arsène, 68
China's Soft-Power Push. The Search for Respect / David Shambaugh, 78