Strategic Communication Management for Development and Social Change: Perspectives from the African Region
Cham: Palgrave Macmillan (2024), xix, 287 pp.
Contains 22 illustrations, index
ISBN 978-3-031-41401-5 (ebook); 978-3-031-41400-8 (print)
"This book is the first of its kind within the African region to combine scholarly perspectives from the fields of Strategic Communication Management and Communication for Development and Social Change. It draws insights from scholars across the African continent by unravelling the complementary nature of scholarship between the two fields, through the lens of prevailing governance and sustainability challenges facing African countries, today. This edited volume covers issues that have adversely affected the achievement of goals related to humanitarian upliftment, development and social change for all African nations. Consequently, citizen participation, which lies at the heart of these challenges when considering the question of sustainable governance and policy development for social change in an African context is addressed. To this end, a reflection is also made on various case studies that exist where local citizens do not inform sustainable development programmes, while the promotion of bottom-up development and social change is largely replaced by top-down instrumental action approaches and hemispheric communication instead of strategic communication." (Publisher description)
1 Introduction / Tshepang Bright Molale, Tsietsi Mmutle, Olebogeng Selebi, and Olanrewaju Olugbenga Akinola, 1
PART I: THEORETICAL AND EMPIRICAL APPROACHES TO COMMUNICATION FOR DEVELOPMENT AND SUSTAINABLE SOCIAL CHANGE IN AFRICA
2 Anchoring Participatory Communication in South Africa's Municipal Citizen Participation During Integrated Development Planning (IDP) Processes / Tshepang Bright Molale, 21
3 Participatory Communication for Sustainable Development: A Study of the Access Project in Ghana / Albert Anani-Bossman and Isaac Abeku Blankson, 41
4 A Theoretical Framework Towards Mutual Sustainability Communication / Louise Bezuidenhout and Lynnette Fourie, 61
PART II: STRATEGIC COMMUNICATION IN GOVERNANCE, PLANNING AND POLICY REFORMS
5 Exploration of the Accentuated Value of Strategic Communication Management for Inclusive Citizenry Engagement Through Governance and Sustainability / Tsietsi Mmutle, 83
6 Network Governance as a Catalyst for Sustainable Development on the African Continent / Gerrit van der Waldt, 103
7 Communication Strategies for Community Development: A Study of World Bank SEEFOR-CDDS Projects in Ukwa East Communities, Abia State, Nigeria / Moses Asak and Sunny Mbazie, 123
PART III: COMMUNICATION FOR SOCIAL CHANGE, BOTTOM-UP DEVELOPMENT AND SOCIAL MOVEMENTS IN AFRICA
8 The Role of the Sudanese Professionals Association in the Revolution of 2019 Towards Development and Social Change / Josepha Wessels, 143
9 Invited and Invented Spaces of Public Participation in South African Local Government: The Study of Community Engagement Practices and Service Delivery Protests / Elmon Motloutsi and Aniekie Motloutsi, 161
10 Movement Communication Practices of Students and the Poor: The Political Economy of Communication in South Africa / Linah N Masombuka, 183
PART IV: CASES STUDIES IN APPLIED STRATEGIC COMMUNICATION, DEVELOPMENT, SOCIAL CHANGE AND ELECTORAL REFORM
11 Public Health Communication and Growth / Ochuodho Zachary, 199
12 Using Digital Technologies in Community Radio to Promote Social Change in Kenya / Susan Mwangi, 217
13 Dwindling Voters' Turnout and Citizenship Participation: A Political Market Orientation Analysis of Nigeria's 2015 and 2019 Presidential Elections / Olanrewaju Olugbenga Akinola, 231
14 The Arena Model as a Basis for Communication Strategy Formulation for the National Development Plan / Olebogeng Selebi, 255
15 Lessons from a Scuppered African Social Change Dream: Drawing Insights from the Facilitative Nature of Communication / Tsietsi Mmutle and Tshepang Bright Molale, 275
PART I: THEORETICAL AND EMPIRICAL APPROACHES TO COMMUNICATION FOR DEVELOPMENT AND SUSTAINABLE SOCIAL CHANGE IN AFRICA
2 Anchoring Participatory Communication in South Africa's Municipal Citizen Participation During Integrated Development Planning (IDP) Processes / Tshepang Bright Molale, 21
3 Participatory Communication for Sustainable Development: A Study of the Access Project in Ghana / Albert Anani-Bossman and Isaac Abeku Blankson, 41
4 A Theoretical Framework Towards Mutual Sustainability Communication / Louise Bezuidenhout and Lynnette Fourie, 61
PART II: STRATEGIC COMMUNICATION IN GOVERNANCE, PLANNING AND POLICY REFORMS
5 Exploration of the Accentuated Value of Strategic Communication Management for Inclusive Citizenry Engagement Through Governance and Sustainability / Tsietsi Mmutle, 83
6 Network Governance as a Catalyst for Sustainable Development on the African Continent / Gerrit van der Waldt, 103
7 Communication Strategies for Community Development: A Study of World Bank SEEFOR-CDDS Projects in Ukwa East Communities, Abia State, Nigeria / Moses Asak and Sunny Mbazie, 123
PART III: COMMUNICATION FOR SOCIAL CHANGE, BOTTOM-UP DEVELOPMENT AND SOCIAL MOVEMENTS IN AFRICA
8 The Role of the Sudanese Professionals Association in the Revolution of 2019 Towards Development and Social Change / Josepha Wessels, 143
9 Invited and Invented Spaces of Public Participation in South African Local Government: The Study of Community Engagement Practices and Service Delivery Protests / Elmon Motloutsi and Aniekie Motloutsi, 161
10 Movement Communication Practices of Students and the Poor: The Political Economy of Communication in South Africa / Linah N Masombuka, 183
PART IV: CASES STUDIES IN APPLIED STRATEGIC COMMUNICATION, DEVELOPMENT, SOCIAL CHANGE AND ELECTORAL REFORM
11 Public Health Communication and Growth / Ochuodho Zachary, 199
12 Using Digital Technologies in Community Radio to Promote Social Change in Kenya / Susan Mwangi, 217
13 Dwindling Voters' Turnout and Citizenship Participation: A Political Market Orientation Analysis of Nigeria's 2015 and 2019 Presidential Elections / Olanrewaju Olugbenga Akinola, 231
14 The Arena Model as a Basis for Communication Strategy Formulation for the National Development Plan / Olebogeng Selebi, 255
15 Lessons from a Scuppered African Social Change Dream: Drawing Insights from the Facilitative Nature of Communication / Tsietsi Mmutle and Tshepang Bright Molale, 275
