"Based on literature review and interviews with journalists, we argue that the BRICS countries are constructing a collective vision, guided by logics of recognition and of transformation. The production of discourse reaches its high point during the BRICS leaders’ summits. To go beyond analysis of ... the discourse revealed in the media, this article examines projects, thereby aiming to qualify and label the justificatory discourses, in order to develop an understanding of intentions. The BRICS countries have become a reference point as the press increasingly makes comparisons between these countries. The notion of recognition, present in the political elites, also appears as a part of the public imagination and in the press. The leaders too seek transformation. The first official multilateral institution founded by the BRICS countries was the New Development Bank. Current efforts indicate the development of common scientific and technological research initiatives and official support for the establishment of an innovative BRICS Network University. Initiatives will appear as these countries try to consolidate their position." (Abstract) more