"Although not always consistent, Boko Haram has ensured its narrative is publicly disseminated, which is revealing for a group that is extremely secretive. Messaging creates awareness about the group and its activities, which can tie into recruitment. Messaging demonstrates a clear pattern of expanded target groups and geographic areas, while outlining group grievances. Boko Haram’s intended audience has shifted over time, but core groups have likely been augmented by expanding dynamics, rather than supplanted. Further research on Boko Haram messaging and its resonance within the local population should be conducted." (Key points, page 2)