"This book documents the researcher's effort to gain insights on how Thailand's public broadcaster Thai Public Broadcasting Service strategised its civil-society strengthening mechanisms, including creating a television programme called 'TV Jor Nuer', that is produced by and for the citizen journalists. The contents of the programme reflect the needs and tastes of viewers across the 17 northern provinces of Thailand. Research statistics were compiled and analysed in all perspectives to build a database that would explain the model that TV Thai uses to strengthen civic consciousness among its viewers to enhance the station's public broadcasting service function. The book serves as a useful reference for public broadcasters, especially those in the Asia-Pacific region, who wish to engage civil participation to produce content that serves its nation and reflects the needs of its citizens." (Synopsis at AMIC website, 15.12.2011)