"This Issue Paper examines nearly 1,500 news articles from four EU member states (Germany, Italy, Spain and the Czech Republic) published between May 2019 and July 2020. It shows that disinformation narratives about migration seek to exploit readers’ fears to polarise public opinion, manufacture d
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iscontent, sow divisions and set the political agenda. Disinformation actors link migration to existing insecurities, depicting it as a threat to three partly-overlapping areas: Health (migrants as violent criminals, potential terrorists, or a COVID-19 infection risk); Wealth (migrants as social benefits cheats, unfair competition for jobs, or a drain on community resources); Identity (migrants as a hostile invasion force, a threat to European or Christian traditions, or the subject of a conspiracy to replace white Europeans). An effective communication strategy based on alternative narratives should take account of the following recommendations: The message should aim to reframe the debate. It should resonate with the target audience’s lived experience, acknowledging their values and concerns, but avoid amplifying anxieties [...] The medium should aim to restore trust among groups. Institutions, which are often subject to discrediting campaigns, should prioritise communication through trusted intermediaries who can get messages to the hard-to-reach [...] The selection of the audience should aim to reclaim readers from the fringes. Audiences should be targeted based on their values and what they feel is important." (Executive summary)
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"Efforts to fight the spread of disinformation have had mixed results. Self-regulation by online platforms such as Twitter or Facebook puts a great deal of power in their hands, with potentially negative effects on independent news outlets that depend on social media for their outreach. State regula
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tion, meanwhile, raises concerns of censorship. There is a danger that methods intended to reduce disinformation, implemented clumsily or without sufficient regard for their effects, will actually exacerbate the anti-establishment feeling that drives disinformation in the first place. Just as the disinformation problem can, to a great extent, be traced back to wider structural faults in the political system, the solution, too, must be partly structural. There must be a shift in commercial practices to disrupt the commercial motivations driving disinformation, make online platforms more fair, transparent and open, and reduce the pressure on media outlets to compete for attention." (Executive summary)
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