"In 2008, an NGO showed videos about rice to farmers in 19 villages in Benin. A study in 2013 showed that farmers remembered the videos, even after five years had passed. In most of the villages at least some farmers experimented with rice farming or with new technology after the video screenings, w ... hich attracted large audiences of community members, including youth and women. Some of the villagers also visited extension agencies to get rice seed, and occasionally to seek more information. Farmers can benefit from agricultural learning videos shown by organisations with little previous agricultural experience. Videos do not necessarily need to be facilitated by an expert who knows the subject. Sometimes the video can speak for itself." (Abstract) more

"Africa Rice Center (WARDA) facilitated the development and translation of 11 rice videos. From 2005 to 2009, WARDA partners translated them into more than 30 African languages. Open-air video presentations enhanced learning, experimentation, confidence, trust, and group cohesion among rural people. ... The videos strengthened capacities of more than 500 organisations and hundreds of thousands of farmers. WARDA's integrated rural learning approach also helped women to access new markets and credit. Learning videos allow for unsupervised learning; unleash local creativity and experimentation; facilitate institutional innovations; and improve social inclusion of the poor, youth, and women." (Abstract) more