Document details

A Race to the Bottom: Populism, Mis/Disinformation and South Africa's 2021 Election

Anti-Disinformation Project (2021), 103 pp.
"For analysing populist and dis- and minformation-driven campaigning, three sub-groupings of South African Twitter deserve particular attention. A) A community of radical populists made of black consciousness voices emphasising the struggle against 'white monopoly capital,' using this phrase as a disinformation strategy initially run by Bell Pottinger back in 2017, which had the effect of polarising white and black South Africans. This community was the audience the EFF and RET audience appealed to. B) A community galvanised around the #PutSouthAfricansFirst hashtag and movement and its über-nationalism and xenophobia - disdain for primarily African foreign nationals. Influencers used this hashtag to demonise foreign nationals for crime, unemployment, homelessness and other disinformation. Political parties such as ATM and ActionSA used the same hashtag to campaign for votes under the guise of calling for the integrity of South Africa's borders and jobs. Their nationalist calls continued to form a crucial part of these parties' messaging, even as they benefited from the negative sentiment generated towards foreigners by the more strident anonymous accounts. C) A community of minority ideologies and groups predominantly made up of South Africa's white body politic polarised from the rest of South African Twitter influenced by overlapping harmful iterations of Libertarianism and Conservatism. Conspiracy theorists, Covid-19 denialists, anti-institution, anti-vaxxers reside within this community with imported overt MAGA-style Trumpian Alt-Right. The DA, Cape Party, ACDP appealed to this community. An analysis of tweets generated in the lead up to the election showed that one in four tweets were generated by the EFF community, underscoring the extent to which that party dominated the platform. However, it also highlights the disconnect between Twitter and the 'real world'. The EFF was only the third-largest party with roughly 10% votes." (Lessons learned and conclusion, page 99)
1 The 2021 Elections Anti-Disinformation project, 9
2 South Africa's Social Media and Political Landscape, 17
3 Public Education and Communications, 33
4 Analysis of Political Campaign Messagning and Disinformation, 47
5 Behaviorual Science Analysis of South Africa's Disinformation Landscape, 70
6 Social Media Platforms' Response to Disinformation During the Election Cycle, 77
7 Recommendations, 89
8 Lessons Learned and Conclusion, 98