"In this paper, we share selected insights from our work across seven countries facing complex and often protracted preexisting humanitarian crises before the pandemic. Over the past nine months, with Internews’ Rooted in Trust project, we have worked to understand the role of rumors and misinformation in the pandemic and to support humanitarian and media communicators to listen, engage and respond to community information needs. Many of the insights we offer here are derived from our research to map the Information Ecosystems in seven geographies, drawing from extensive qualitative and quantitative data (more than 2,400 survey respondents, 230 qualitative interviews and 130 focus groups). We hope these will contribute to move the community of information, public health, humanitarian aid and government practitioners towards a more sophisticated understanding of what drives and solidifies trust and away from the all too frequent dismissive judgements that played a central role in the breakdown of trust." (Introduction, page 2)