"Reducing stigma is key to improving the wellbeing of people with albinism in Tanzania. This study aimed to obtain more insight into the effects of two radio interventions with regard to albinism-related stigma: a radio drama and a radio interview. Assessment of the radio interventions was based on
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two attitude measurement instruments (The Albinism Explanatory Model Interview Catalogue Community Stigma Scale and the Albinism Social Distance Scale), an entertainment scale, and two informal (group) interviews. In total, 111 community members participated in the assessment prior to the radio drama, and 65 after. In the case of the radio interview, 123 community members participated in the assessment prior to the radio show, and 77 after. Following the radio drama, a significant reduction was found in terms of community stigma, and a reduction in social distance was found after both interventions. The entertainment score for both interventions was high, but significantly higher for the radio drama. The respondents indicated that they had gained more understanding of albinism as a result of the interventions, and were positive about this type of education. The current study shows that a radio show in which the listener interacts with someone with albinism can contribute to a reduction in stigma, and demonstrates that different types of radio intervention can have different outcomes." (Abstract)
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"This volume breaks down disciplinary walls in numerous ways. First, it combines information about the intrapersonal, interpersonal, group, and societal levels of communication into a single resource. At the intrapersonal level, new issues are raised about communication between individuals and deity
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: Why is religious experience difficult to explain in rational terms? Why is silence more sacred than spoken prayer in some religious communities? What is the nature of “thought communication” in religious meditation? Why is the use of profanity justified in some religious circles? How does idolatry reinforce religious customs and values? Why was chanting one of the first forms of religious communication?
Religious information is also exchanged between individuals at the level of interpersonal communication. This volume identifies rituals that have not been adequately analyzed in terms of communication aspects: Why do some sects require public confession? Why is body decoration an acceptable form of worship in some religious groups, but not in others? How does dance communicate the sacred through metaphoric movement? What are the multiple forms of communication with the dead? Why are feasts a form of religious worship in all major religions? How does the study of organizational communication apply to religion?
This volume also aids study of mediated communication to larger groups both inside and outside religious denominations. Throughout history, technology has simultaneously aided and impeded communication processes; this also applies to religious culture: How did religion change during the historical transition from orality to literacy? How did printing contribute to the diffusion of religious values in the world? Why have religious novels grown in popularity? Is television considered a religious medium? How has the Internet affected religious congregations and communities? What is religious media literacy?
These are only a few of the questions addressed by this encyclopedia. Articles also deal with (1) concepts such as information, communication, and censorship, (2) denominations which exhibit different communication practices, and (3) the various media used in religious worship. Entries were contributed by scholars from various disciplines, including religious studies, communication, anthropology, sociology, ancient studies, religion and modern culture, theology, and many others." (Introduction, page xiii-xiv)
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