How to Select and Work with an Advertising Agency: Handbook for Population and Health Communication Programs
Baltimore: Johns Hopkins Center for Communication Programs (1996), xii, 125 pp.
Contains glossary pp. 97-102
1 Finding and Reviewing Ad Agencies, 3
2 Selecting Your Agency Partner, 19
3 Hiring the Ad Agency, 59
4 Managing Your Partnership with the Agency, 73
5 Case Study: The Indonesia Blue Circle Campaign, 91
Appendices, 97
Glossary -- Example Agency Brief -- Template for an Indefinite Quantity Contract -- Template for a Fixed Price Contract
2 Selecting Your Agency Partner, 19
3 Hiring the Ad Agency, 59
4 Managing Your Partnership with the Agency, 73
5 Case Study: The Indonesia Blue Circle Campaign, 91
Appendices, 97
Glossary -- Example Agency Brief -- Template for an Indefinite Quantity Contract -- Template for a Fixed Price Contract
