"This article examines how broadcaster B92, once the top-billed independent media in Serbia that resisted Milosevic’s authoritarianism, could not survive democracy. Although it withstood the crackdown and censorship of the war regime, it was eventually sunk by what could be considered ‘market ce
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nsorship’. B92 was forced into privatization because the international donors, who assisted it during the Milosevic regime, tapered their support on the assumption that in a democratic and marketbased environment, all media outlets should have an equal chance to grow and to become self-sustainable. The story of B92 illustrates how the rapid liberalization that occurred lead not to an ideal ‘marketplace of ideas’ furthering democracy, but to commercialization and the drastic loss of space on the airwaves for alternative voices and critical investigative journalism." (Abstract)
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"The integration of traditionally isolated Central/ Eastern Europe into larger, worldwide trends has fundamentally changed the way we look at the media in this region. This volume proposes to address the transition of the media and communication industries in the contemporary period. The contributio
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ns discuss, among other things, the obstacles that still remain for the media to play an effective watchdog role in the new democracies, and whether the advent of the Internet and social media has helped or hindered the transformation to a powerful, independent media. The discussion further examines whether advertising agencies have targeted postcommunist citizens differently than those in Western European countries and if the media markets in the post- communist region are fundamentally different than in Western Europe and North America. A second focus of the volume is the media coverage of social issues like domestic violence, which is intended to draw attention to these issues and influence policy in a more aware and open society. This establishes the trend of post- communist media following the example of western media practice." (Publisher description)
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