"The Task Force research initiative has resulted in the most comprehensive study on cultural diversity and the media ever undertaken, anywhere, that will serve as a major source of information for future research. Interview subjects generally concluded that some advances have been made regarding the
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presence of cultural diversity on television in the past decade, but there is still a great deal of progress required. Many provided suggestions for improvement, such as the increased use of internships and the development of a database of actors, directors, producers and experts from Canada’s ethnocultural and Aboriginal communities. The Task Force initiated a round of consultations with interview subjects to discuss Recommended Best Practices and Industry Initiatives in April 2004. Focus groups provided a broad range of strong opinions and perspectives on the issue of cultural diversity and television. Several areas of concern were highlighted by focus group participants across the country: the persistence of stereotyping; too many instances of negative or inaccurate portrayal; underrepresentation of many groups; unbalanced or negative portrayal on newscasts; and a serious absence of Aboriginal representation on television. The benchmark content analysis substantiated many concerns raised within the focus groups, and provided a very rich assessment of exactly how cultural diversity is reflected and portrayed on television." (Executive summary)
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