Essentials of Public Health Communication
Sudbury, Mass. et al.: Jones & Bartlett Learning (2011), xxxi, 409 pp.
Contains illustrations, diagrams
Series: Essential Public Health Series
ISBN 978-0-7637-7115-7 (pbk)
I. OVERVIEW
1 Introduction to public health communication & informatics / Claudia Parvanta, 1
2 A public health communication planning framework / Claudia Parvanta, 19
3 Informatics and public health / David E. Nelson, 39
II. INFORMING AND EDUCATING PEOPLE ABOUT HEALTH ISSUES
4 Understanding and reporting the science / David E. Nelson, 55
5 What to communicate? Understanding population health / Patrick L. Remington, Bridget C. Booske, and David Kindig, 75
6 Communicating for policy and advocacy / Ross C. Brownson, Ellen Jones, Claudia Parvanta, 91
7 Speaking to the public: health literacy & numeracy / David E. Nelson and Claudia Parvanta, 119
III. BEING PERSUASIVE: INFLUENCING PEOPLE TO ADOPT HEALTHY BEHAVIOR
8 Persuasive health communications: the role of theory / Sarah Parvanta and Claudia Parvanta, 145
9 Formative research for strategy development / Claudia Parvanta, 159
10 The strategic health communication plan / Claudia Parvanta, 181
11 It's a multi-media world / Sarah Parvanta and Claudia Parvanta, 205
12 Developing and testing a media strategy / Claudia Parvanta, 241
13 Developing the implementation plan / Claudia Parvanta, 273
14 Evaluating a health communication program / May Grabbe Kennedy, 297
IV. SPECIAL CONTEXTS
15 Patient-provider communication / Richard N. Harner, 313
16 Risk and emergency risk communication: a primer / David W. Cragin and Claudia Parvanta, 327
1 Introduction to public health communication & informatics / Claudia Parvanta, 1
2 A public health communication planning framework / Claudia Parvanta, 19
3 Informatics and public health / David E. Nelson, 39
II. INFORMING AND EDUCATING PEOPLE ABOUT HEALTH ISSUES
4 Understanding and reporting the science / David E. Nelson, 55
5 What to communicate? Understanding population health / Patrick L. Remington, Bridget C. Booske, and David Kindig, 75
6 Communicating for policy and advocacy / Ross C. Brownson, Ellen Jones, Claudia Parvanta, 91
7 Speaking to the public: health literacy & numeracy / David E. Nelson and Claudia Parvanta, 119
III. BEING PERSUASIVE: INFLUENCING PEOPLE TO ADOPT HEALTHY BEHAVIOR
8 Persuasive health communications: the role of theory / Sarah Parvanta and Claudia Parvanta, 145
9 Formative research for strategy development / Claudia Parvanta, 159
10 The strategic health communication plan / Claudia Parvanta, 181
11 It's a multi-media world / Sarah Parvanta and Claudia Parvanta, 205
12 Developing and testing a media strategy / Claudia Parvanta, 241
13 Developing the implementation plan / Claudia Parvanta, 273
14 Evaluating a health communication program / May Grabbe Kennedy, 297
IV. SPECIAL CONTEXTS
15 Patient-provider communication / Richard N. Harner, 313
16 Risk and emergency risk communication: a primer / David W. Cragin and Claudia Parvanta, 327
