"The handbook offers a broad approach to the study of risk and crisis as joint concerns. Chapters explore the reach of crisis and risk communication, define and examine key constructs, and parse the contexts of these vital areas. As a whole, the volume presents a comprehensive array of studies that highlight the standard principles and theories on both topics, serving as the largest effort to date focused on engaging risk communication discussions in a comprehensive manner." (Publisher description)
I. EXPLORING THE REACH OF CRISIS AND RISK COMMUNICATION
1 The Significance of Crisis and Risk Communication, 5
2 Historical Trends of Risk and Crisis Communication, 31
3 Cultural Theory and Risk, 53
4 Risk Communication: Insights and Requirements for Designing Successful Communication Programs on Health and Environmental Hazards, 80
5 Conceptualizing Crisis Communication, 99
6 The Precautionary Principle and Risk Communication, 119
II. KEY CONSTRUCTS OF CRISIS AND RISK COMMUNICATION
7 Strategies for Overcoming Challenges to Effective Risk Communication, 143
8 Risk Communication Education for Local Emergency Managers: Using the CAUSE Model for Research, Education, and Outreach, 168
9 Risk and Social Dramaturgy, 192
10 Myths and Maxims of Risk and Crisis Communication, 205
11 The Ecological Perspective and Other Ways to (Re)Consider Cultural Factors in Risk Communication, 227
12 Science Literacy and Risk Analysis: Relationship to the Postmodernist Critique, Conservative Christian Activists, and Professional Obfuscators, 247
13 Influence Theories: Rhetorical, Persuasion, and Informational, 268
14 Raising the Alarm and Calming Fears: Perceived Threat and Efficacy During Risk and Crisis, 285
15 Post-Crisis Communication and Renewal: Understanding the Potential for Positive Outcomes in Crisis Communication, 302
16 Risk Communication by Organizations: The Back Story, 323
17 Ethical Responsibility and Guidelines for Managing Issues of Risk and Risk Communication, 343
18 Linking Public Participation and Decision Making through Risk Communication, 364
19 Warming Warnings: Global Challenges of Risk and Crisis Communication, 386
20 Risk, Crisis, and Mediated Communication, 398
21 Crises and Risk in Cyberspace, 412
22 Virtual Risk: The Role of New Media in Violent and Nonviolent Ideological Groups, 446
23 Community Building through Risk Communication Infrastructures, 471
III. CONTEXTS OF CRISIS AND RISK COMMUNICATION
24 Crisis and Emergency Risk Communication in Health Contexts: Applying the CDC Model to Pandemic Influenza, 493
25 How People Think about Cancer: A Mental Models Approach, 507
26 Killing and Other Campus Violence: Restorative Enrichment of Risk and Crisis Communication, 525
27 Denial, Differentiation, and Apology: On the Use of Apologia in Crisis Management, 542
28 Risk Communication and Biotechnology: A Discourse Perspective, 560
29 Precautionary Principle and Biotechnology: Regulators Are from Mars and Activists Are from Venus, 576
30 Environmental Risk Communication: Responding to Challenges of Complexity and Uncertainty, 591
31 Knowing Terror: On the Epistemology and Rhetoric of Risk, 607
32 Magnifying Risk and Crisis: The Influence of Communication Technology on Contemporary Global Terrorism, 629
33 Opportunity Knocks: Putting Communication Research into the Travel and Tourism Risk and Crisis Literature, 654