"Social media engagement alone can achieve limited results in promoting public accountability for police misconduct in Kenya, Tanzania and Uganda but can and has served as a valuable tool in this endeavour. The percentage of the population in Africa that engages in discussions on social media platforms about the actions and behaviour of the police is currently small. This number has the potential to grow exponentially over the next decade with advances in mobile connectivity and as the public realise the power of harnessing social media as a tool to promote good governance and demand accountability from government. Social media engagement can facilitate communication between police agencies and the public, allowing for information to flow between these groups. Well-coordinated, strategic social media campaigns by civil society in the countries reviewed can mobilise the public, energise large groups of people and achieve tangible results. Civil society can develop systematic strategies to engage with the police in different ways. These strategies include using positive interactions to build trust and open the lines of communication, and using photographs and videos of specific events and incidents of police misconduct gathered through social media to demand accountability." (Key findings)