"Media viability challenges will not be solved at the individual outlet level. Rather, it is necessary to bring different stakeholders together to look at the bigger picture and assess the health of a country or a region’s media ecosystem. Then, partners can strategically plan projects that contri
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bute to creating an enabling environment for the media, one in which outlets have a chance to survive—or even thrive. Networks can go far in boosting viability, acting as bulwark against political influence as well as helping outlets share resources and scale their potential to access all sorts of revenue sources Finally, what is important to foster media viability at the level of individual media outlets? The most important step is to broaden the perspective beyond the isolated search for new sources of income. A viable strategy finds a balance between the different aspects of Media Viability—economy, politics, technology, content, and community—to set community radio stations, digital start-ups, and local newspapers on a more viable path." (Pages 8-9)
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"There are 372 online media websites registered with the National Media Council; some are non-operational, while others use very basic design and graphics. They are also similar to existing media companies in terms of adopting a traditional economic, administrative and editorial model. In fact, ther
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e are not many media startups in Lebanon. These companies face major challenges, including inability to generate revenue, the type of content, and thus the number of readers, innovation on offer and companies interested in advertising on these media platforms. The most prominent media startups in Lebanon are ArabNet, Step Feed and Diwanee. There are also media companies taking their first steps in this field, such as Megafon, Figur-it, Daraj and Labneh&Facts." (Page 6)
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