"Building trust in public health authorities and epidemic response takes time and is an ongoing process. However, in the short term, mistrust can be mitigated by responding in contextually appropriate ways through meaningful community engagement: 1. Use social science to understand the socio-economic, political and historical context [...] 2. Adapt communications to respond to the concerns of different groupsof people, using trusted sources and platforms [...] 3. Establish dialogue and create feedback systems [...] 4. Include diverse groups and listen with an open mind [...] 5. Be transparent, consistent and open, particularly about uncertainty, controversy and mistakes [...] 6. Offer compelling narratives that build a sense of capability and motivation to act." (Pages 3-4)