"This qualitative study report primarily details the reactions of local audiences in Lebanon, Iraq, and Sudan and their perception of media content produced by journalist trained by ENQUIRE (Enhancing Quality Information on Religious Freedoms). The content is compared with that of more traditional,
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local media, in order to assess the professional development of the trained journalists and better identify potential areas of improvement in terms of appealing to the audience and gaining traction and influence. It also adds another dimension, as it seeks to understand how these audiences, coming from different genders, ages as well as religions, consume and trust (or distrust) media content in general. Understanding their perceptions and opinions would allow for the production of more engaging and thought-provoking content in the future, while sparking conversations related to religious minorities. In that respect, although each country has its own set of individual findings, several common trends emerge. The online realm, namely Facebook and WhatsApp, dominates the audience’s media consumption patterns and is often the first resort due to its ease of access and its capacity to make users feel in control of what they consume. This presents its own set of risks and must be appropriately addressed in future endeavors. Regardless, it is too soon to completely discount offline media especially with the ever-present TV stations that manage to reach and influence a significant portion of the population, according to the participants. Despite the difficulty to precisely define it, trust remains an element that manages to greatly shape media consumption patterns. As for the ENQUIRE-trained journalists, their content enjoyed a mixed reception. On the one hand, it often proved to be highly educational and thought-provoking, which is one of the goals of this project. On the other hand, there were times where it was perceived as inflammatory and could not be told apart from typical media outlets’ production, which many participants often avoid." (Executive summary)
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"1. Social media is a key resource for news. A primary factor is its friendly user interface. It also acts as a “one-stop-shop” where users can shape the types of media they consume. This forms a stark contrast with offline media, which made little notable presence for attendees across all group
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s; 2. Social media is considered a news source by itself, and several attendees took information there at face value. Given the effort required to verify information, most participants only took this extra step for topics they were genuinely interested in. Otherwise, some relied for confirmation on key journalistic figures or outlets who have proven themselves to follow higher professional and ethical standards; 3. Most attendees were extremely wary of sharing political content as they do not feel safe doing so or do not wish to be branded as supporters of certain political factions." (Findings, page 8)
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"1. Digital media overshadowed offline media for several reasons. In Jordan’s case, trust was the primary factor and a reoccurring theme during the focus group discussions. Offline media was often associated with the status quo and therefore, inspired little to no credibility for the participants;
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2. Speed and accessibility were also important factors, and this was reflected even within the digital media scene. Content produced by outlets such as 7ibr was perceived as lengthy and time consuming. Attendees favored quick and straight to the point content; 3. Participants’ preference towards social media indicates the need for a perception of control over the content they consume, a feeling they greatly crave due to their distrust of the government as well as traditional media outlets. However, this is a double-edged sword as it leaves them vulnerable to echo chambers, given the way social media algorithms operate." (Findings, page 6)
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"The most mentioned religious groups include Muslims (Sunnis and Shiites). This is logical given that Islam is the majority religion in the three monitored countries. There is also a fair amount of content mentioning Christians in each country as well as Shiites and Sunnis in both Lebanon and Iraq.
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The report provides a first analysis of the nature of the conversation, while understanding the limitation of this research in providing a comprehensive overview of the narrative. Also, sectarianism and components were among the most popular concepts mentioned, often in claims that there are attempts at minimizing sectarian strife and appeasing the diverse segments of the population. The minimal coverage of certain topics pertaining to law, gender, the environment, science, and technology in their relationship with religion reflects the interests of the region and its governments. Social and political turmoil are perceived as more crucial for survival and worthy of attention. Social and political topics are more present in the public debate. As for the general discourse and tone of the narrative, they were mostly neutral if not even positive at times. Though it’s important to note that whatever points the authors aimed to make, they were rarely ever explicit." (Some of the key findings, page 8-9)
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