"Based on 25 in-person and skype meetings and extensive desk research, we identified a significant trend in the journalistic ecosystem in which information is created, delivered and monetized: the trend toward distributed production and delivery and subsequent absence of monetizing capacity and infrastructure. We concluded with confidence that quality journalism is a self-supporting proposition in this new ecosystem, and even a quite profitable one. We identified 52 means to generate revenue or reduce costs, and we identified what is lacking in and obstructing development toward the profitable exploitation of quality journalism in the digital age." (Itnroduction, page 1)