"Ahead of the general election in April and May 2019, Indian political parties are using social media aggressively to propagate their ideology, mobilise public opinion, set policy agendas, and discredit detractors. Since the 2014 general election, India’s two major political parties – the Bharatiya Janata Party, which currently leads the coalition government, and the Indian National Congress, the main opposition party – have invested heavily in digital political campaigning." (Abstract)