"The model of journalism we practice in Asia is an adversarial one driven by conflict reporting, a model we have borrowed from the West. This book is an outcome of a project implemented by the Faculty of Communication Arts of Chulalongkorn University and funded by the International Program for the D
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evelopment of Communications (IPDC) of UNESCO. The project incorporates Asian philosophical ideas and communication theories emanating from Buddhist, Hindu, and Confucius teachings for developing a curriculum to train Asian journalists. It is designed to frame a new paradigm of reporting tha could form a new approach to development communication. It covers areas such as realizing social harmony, protecting nature and environment, respecting cultural diversity, and encouraging sufficiency economic models. This book focuses on using such a path of communication to promote sustainable development." (Preface)
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"It is argued that to identify an Indian theory of communication Rasa and Dhvani experience must be studied in multimedia and multicultural contexts of the contemporary media universe and that such a theory shall emerge better from an in depth study of Indian folk media. The study explores the world
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within which the Haridasi Kirtankar sees himself/herself performing because the media universe within which traditional folk artists are performing and presenting their art has changed dramatically over the past two decades." (Abstract)
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