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An Analysis of Climate Change Communication in Children’s Educational Television

University of Edinburgh, Master Thesis (2018), 73 pp.
"This study has two aims. The first is to establish the presence of climate change in children’s educational television in the U.S. The second is to propose a set of criteria that can be used to analyse the communicative features of children’s television programs with climate change content. To illustrate how the criteria can be used, I conducted a qualitative content analysis on a sample of television episodes. The findings reveal some positive trends in how the issue of climate change is communicated in children’s television. Overall, the episodes incorporate several critical recommended practices in constructing content that is age-appropriate and supports comprehension, including the use of trusted messengers and featuring examples of youth taking positive actions against climate change. Areas for improvement were also found, in particular, the types of images and frames used to communicate the issue." (Abstract)