Family Planning and Youth in West Africa: Mass Media, Digital Media, and Social and Behavior Change Communication Strategies. Literature Review
Top Insights
Washington, DC: Population Council (2019), 42 pp.
"This review presents evidence about the impact of mass media and digital media on young people’s family planning (FP) attitudes and behaviors. It primarily focuses on the Ouagadougou Partnership countries, but also describes lessons learned from other initiatives implemented more widely in Africa and elsewhere." (Executive summary)
International, regional, and national contexts, 3
Methodology, 5
Audience heterogeneity with regard to young people and FP, 6
Mass media and digital technology in sub-Saharan Africa, 7
Mass media, digital media, and health-related communication and behavior change, 9
Evidence of impact of mass media and digital media interventions on FP, 12
Summary of evidence and gaps, 16
Cost effectiveness of mass media and digital media programs, 18
Specific lessons learned from selected mass media and digital media initiatives to improve FP behaviors among young people, 20
Potential need for an adapted behavior change model to accommodate young people’s online presence and interactions, 25
Conclusions, 27
Recommendations, 29
References, 30
Annex: Selected mass media and social/digital media interventions around SRH and FP: approaches, evaluation methods, impact and lessons learned, 34
Methodology, 5
Audience heterogeneity with regard to young people and FP, 6
Mass media and digital technology in sub-Saharan Africa, 7
Mass media, digital media, and health-related communication and behavior change, 9
Evidence of impact of mass media and digital media interventions on FP, 12
Summary of evidence and gaps, 16
Cost effectiveness of mass media and digital media programs, 18
Specific lessons learned from selected mass media and digital media initiatives to improve FP behaviors among young people, 20
Potential need for an adapted behavior change model to accommodate young people’s online presence and interactions, 25
Conclusions, 27
Recommendations, 29
References, 30
Annex: Selected mass media and social/digital media interventions around SRH and FP: approaches, evaluation methods, impact and lessons learned, 34
