"The YouTube platform is an excellent tool for journalists. This guide explained the audience opportunities available to journalists using the YouTube platform. It also delineated the first steps to building a successful YouTube channel. We covered the following material: YouTube basics; the components of a successful YouTube channel; audience development; implementation; measuring success and impact; analytics overview; successful YouTube channels. This guide will be helpful as you build your organization’s YouTube channel. The best way to truly master the platform and harness its potential is to dive in. Publish YouTube videos on a consistent schedule and iterate from there. Evolution is not only the story of all YouTube channels, but also the story of the platform itself." (Summary, page 19)