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Muhammad
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Endogenous Wisdom in Action - the Positive Deviance Approach: An Alternative Conceptualization of Communication and Social Change Praxis
In: Handbook of Communication and Development
Srinivas R. Melkote; Arvind Singhal (eds.)
Cheltenham; Northampton, MA: Edward Elgar Publishing (2021), pp. 154-171
"This chapter describes and analyzes an alternative communication and social change praxis called the Positive Deviance (PD) approach. Anchored in the traditions of wisdom, PD is based on identifying, amplifying and assessing problem-solving endogenous wisdom that is hidden and elusive, context-cent
...
Handbook of Communication and Development
Cheltenham: Edward Elgar Publishing (2021), xvii, 397 pp.
"This incisive Handbook critically examines the role and place of media and communication in development and social change, reflecting a vision for change anchored in values of social justice. Outlining the genealogy and history of the field, it then investigates the possible new directions and obje
...
