"This report examines how large-scale educational broadcasting projects can most effectively be introduced and implemented in developing countries, describes past problems and recommends project design to avoid them in future projects. The principal topics investigated include: (1) relating to target audiences, taking into account issues such as language, culture, and local concerns; (2) efficiently administering complex and varied broadcasting activities; (3) installing and maintaining economical and reliable equipment; (4) enlisting the active support of educators; (5) developing comprehensive and meaningful programs; (6) utilizing media production techniques to increase audience involvement; and (7) obtaining reliable feedback on broadcast success. The report concludes with a discussion of recent developments in communication technology and describes its potential for educating large numbers of students." (Abstract)
1 The socio-political context, 1
2 Managing major media projects, 8
3 Equipment issues, 18
4 Teachers and media, 29
5 Instructional approaches to media programming, 48
6 Production techniques, 60
7 Feedback and evaluation, 76
8 General guidelines, 85
9 The future of educational media, 90