Media Trust in a Digital World: Communication at Crossroads
Cham: Springer (2019), xiv, 262 pp.
ISBN 978-3-030-30774-5 (online); 978-3-030-30773-8 (print)
"This book examines the shifting role of media trust in a digital world, and critically analyzes how news and stories are created, distributed and consumed. Emphasis is placed on the current challenges and possible solutions to regain trust and restore credibility. The book reveals the role of trust in communication, in society and in media, and subsequently addresses media at the crossroads, as evinced by phenomena like gatekeepers, echo chambers and fake news. The following chapters explore truth and trust in journalism, the role of algorithms and robots in media, and the relation between social media and individual trust. The book then presents case studies highlighting how media creates trust in the contexts of brands and businesses, politics and non-governmental organizations, science and education." (Publisher description)
I. TRUST AND COMMUNICATION
1 The Game of Trust: Reflections on Truth and Trust in a Shifting Media Ecosystem / Stephanie Heinecke, 3
2 Changing Relevance of Trust in Digital Worlds / Thomas Osburg, 15
3 Socio-historical Contexts of Anti-institutionalist Tendencies in Digital Media Transformation / Jonas Bedford-Strohm, 35
4 Financial Value of Trust in the Media Business / Harald Watzek, 55
5 Corporate Social Responsibility Competences and Value Cocreation Through Corporate Communication / Zhanna Belyaeva, 69
6Communication and Trust: A Linguistic Analysis / Anna-Maria Meck, 81
7 Shifts in Communication and Ego-Identity in the Digital World / Anke Werani, 97
II. JOURNALISM AND SOCIAL MEDIA
8 From Trusted Friend to Trusted Brand? Influencer Marketing Between Trust and Mistrust / Julia Merz, 117
9 Truth and Trust: Credibility Secures the Sustainability of Journalism / Thomas Mrazek, 127
10 Journalists, Meet Your New Colleague Algorithm: The Impact of Automation on Content Distribution and Content Creation in the Newsroom / Jessica Kunert, 135
11 Like a Phoenix from the Pixel: Local TV and Its Special Story of Trust / Uwe Brückner, 149
12 The Filter Bubble in Social Media Communication: How Users Evaluate Personalized Information in the Facebook Newsfeed / Katharina Klug, Charlotte Strang, 159
13 Cyberbullying Endangers Our Society / Uwe Leest, 181
III. COMPETENCIES AND MARKETS
14 Implementing Artificial Intelligence in Organizations and the Special Role of Trust / Johannes Bruhn, Matthias Anderer, 191
15 The Blockchain Technology in the Media Sector / Natalie Buciek, Philipp Sandner, 207
16 Trust Me if You Can: From Media Competence to Digital Competence / Stephanie Heinecke, Maria Berg, Ludwig Hinkofer, 219
17 Creating Societal Trust Through Communication to Legitimize Social Entrepreneurship in Russia / Yulia Aray, Anastasia Petrova-Savchenko, 237
18 Digital Marketing and Communication for Social Enterprises / Chinmoy Bandyopadhyay, Subhasis Ray, 251
1 The Game of Trust: Reflections on Truth and Trust in a Shifting Media Ecosystem / Stephanie Heinecke, 3
2 Changing Relevance of Trust in Digital Worlds / Thomas Osburg, 15
3 Socio-historical Contexts of Anti-institutionalist Tendencies in Digital Media Transformation / Jonas Bedford-Strohm, 35
4 Financial Value of Trust in the Media Business / Harald Watzek, 55
5 Corporate Social Responsibility Competences and Value Cocreation Through Corporate Communication / Zhanna Belyaeva, 69
6Communication and Trust: A Linguistic Analysis / Anna-Maria Meck, 81
7 Shifts in Communication and Ego-Identity in the Digital World / Anke Werani, 97
II. JOURNALISM AND SOCIAL MEDIA
8 From Trusted Friend to Trusted Brand? Influencer Marketing Between Trust and Mistrust / Julia Merz, 117
9 Truth and Trust: Credibility Secures the Sustainability of Journalism / Thomas Mrazek, 127
10 Journalists, Meet Your New Colleague Algorithm: The Impact of Automation on Content Distribution and Content Creation in the Newsroom / Jessica Kunert, 135
11 Like a Phoenix from the Pixel: Local TV and Its Special Story of Trust / Uwe Brückner, 149
12 The Filter Bubble in Social Media Communication: How Users Evaluate Personalized Information in the Facebook Newsfeed / Katharina Klug, Charlotte Strang, 159
13 Cyberbullying Endangers Our Society / Uwe Leest, 181
III. COMPETENCIES AND MARKETS
14 Implementing Artificial Intelligence in Organizations and the Special Role of Trust / Johannes Bruhn, Matthias Anderer, 191
15 The Blockchain Technology in the Media Sector / Natalie Buciek, Philipp Sandner, 207
16 Trust Me if You Can: From Media Competence to Digital Competence / Stephanie Heinecke, Maria Berg, Ludwig Hinkofer, 219
17 Creating Societal Trust Through Communication to Legitimize Social Entrepreneurship in Russia / Yulia Aray, Anastasia Petrova-Savchenko, 237
18 Digital Marketing and Communication for Social Enterprises / Chinmoy Bandyopadhyay, Subhasis Ray, 251
