Document details

Storytelling in Organizations: Why Storytelling is Transforming 21st Century Organizations and Management

Burlington, MA; Oxford: Elsevier Butterworth-Heinemann (2004), xiii, 192 pp.

Contains bibliogr. pp. 179-181, index

ISBN 978-0-08-051783-4

"This book tells how four busy executives, each coming from a different background, each with a very different perspective, were surprised to find themselves converge on the idea of narrative as an extraordinarily valuable lens for understanding and managing organizations in the 21st century. It reflects a conversation that took place under the auspices of The Smithsonian Associates in April 2001 and the effects that this conversation has stimulated since then." (Preface)
1 How We Got into Storytelling, 1
2 Storytelling in Organizations, 15
3 Narrative as a Knowledge Medium in Organizations, 53
4 Using Narrative as a Tool for Change, 97
5 Storytelling in Making Educational Videos, 137
6 The Role of Narrative in Organizations, 165