"[...] in recent years – particularly since the 2014 Ukraine conflict – Russia’s use of media to leverage broader influence campaigns has gained notoriety, both domestically and internationally. Russia’s state-owned media outlets are central to the Kremlin’s strategy and are drivers of its soft power in Africa. Services like Sputnik and RT (formerly Russia Today) find resonance among African editors. Building on anti-imperialist credentials and positioning itself as an alternative news source, state-owned media is able to provide a more balanced image of Russia in Africa, while combatting Western narratives. The Kremlin has successfully adapted to the digital age, broadening its operations to include online news sites in several languages. African news websites are, in turn, republishing content from Kremlin-sponsored media on a large scale. The narratives are amplified far beyond their original source, the main message being that Moscow is ready to engage with Africa on mutually beneficial terms. Influence-building using social media is another key aspect of Russia’s media strategy in Africa. It is used to sow doubt and build trust in alternative news sources. And, Russian networks are increasingly working with local actors in African countries to better disguise their activities. Interestingly, much of the content being shared on social media by Russian networks is not ‘fake news’, but in most cases is hyper-partisan and polarising." (Abstract)
Russia’s media landscape, 4
Russia’s use of traditional media in Africa, 5
Influence-building using social media, 9
Hybrid warfare in the CAR, 14
Conclusion, 16