Media Programming: Strategies and Practices

Susan Tyler Eastman, Douglas A. Ferguson

Boston: Thomson Wadsworth, 8th ed. (2009), xiii, 466 pp.

Contains tables, bibliogr. pp. 437-446, index

Signature commbox: 10-Management-E 2009

Topics:

Cable Television Commercial Television Public & State Television Radio Programming, Programme Structures & Schedules Strategy Development & Strategic Planning Television Programming, Programme Structures & Programme Policies

Countries:

USA

Document Type:

Textbooks