"Journalists in many countries are experimenting with how to build trust and engage with audiences, and our report examines their efforts. In our study we profile organizations that are working to build bridges with their readers, viewers and listeners and deliver relevant news to local audiences. We surveyed 17 organizations and conducted interviews with representatives of 15 organizations, one of which chose to remain anonymous. Among others we spoke to Chequeado in Argentina, GroundUp in South Africa, Raseef 22 in the Middle East, 263 Chat in Zimbabwe, Krautreporter and Correct!v in Germany, as well as Bristol Cable in the UK [...] Although the groups we surveyed are concerned by the broader phenomena of falling trust in media and media credibility, they are also, by necessity, focused on immediate fixes important to their organizations and readerships. Some believe that media credibility depends on engagement with readers. Some place more emphasis on journalism practices, including audience engagement, ethical standards and news gathering practices. The outlets we profiled use digital technology to communicate with audiences. Some also involve their readers in sourcing and sometimes verifying information. Some conduct focus groups and online surveys. Responding to comments online is part of their engagement efforts. Readers appreciate investigative reporting as well as stories that touch on their daily lives [...] There seems to be a tradeoff between audience size and the quality of content produced. Some groups with large followings (Hivisasa and 263Chat) promote headlines and short snippets rather than carrying out deep investigative reporting [...] Several groups said their audience is different from what their founders had originally expected. The reach of the outlets we surveyed is generally not as diverse as they had hoped. Their audiences tend to be educated and urban and, in some cases, include large diaspora communities. The outlets largely cater to niche audiences, but they have broader reach through their online presence and national influence when their stories are picked up by legacy media or other outlets." (https://gijn.org, accessed: June 8, 2018)