"Serbian media assistance programs reflect two approaches to media development. Though they occasionally created friction, the differing approaches produced positive results. The goal of USAID’s Office of Transition Initiatives (USAID/OTI) was to fund programs and media outlets that could disseminate messages pushing immediate political change. USAID/OTI characterized its activities as “pushing the reform agenda.” This approach contrasted with but complemented that of USAID’s Bureau for Europe and Eurasia (USAID/E&E), which supported long-term, sustainable media development projects. While USAID/E&E’s projects contributed to the short-term goal of regime change in Serbia, they were also designed to aid the democratic transition that followed. Despite—or perhaps because of—this dynamic tension, the overall USAID program was very successful. Democratic elements in Serbia received— and still have—the media tools to effect democratic change. NGOs, media outlets, and democratic activists also received the topical programs and emergency infusions funded by USAID/OTI and USAID/E&E. Two years after the fall of Milosevic, personnel and basic media infrastructure remain in place to serve the ongoing democratic transition and broaden coverage of issues in public discourse." (Executive summary, page xi-xii)