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Sylvia
M.
Chan-Olmsted
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Algorithms & Big Data
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Influencer Marketing
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Influencers (Social Media)
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Instagram
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YouTube
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Economics of Media
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The Dynamics of Influencer Marketing: A Multidisciplinary Approach
London; New York: Routledge (2023), ix, 210 pp.
"YouTube, Instagram, Facebook, Vimeo, Twitter, etc. have their own logics, dynamics and different audiences. This book analyses how the users of these social networks, especially those of YouTube and Instagram, become content prescribers, opinion leaders and, by extension, people of influence. What
...
Global Media Economics: Commercialization, Concentration, and Integration of World Media Markets
Ames: Iowa State University Press (1998), xiii, 362 pp.
