"For community radio stations, one important gauge of relevance is the Popularity of their programming outputs, as without evidence of this it is difficult to justify providing access to scarce broadcast frequency resources. In part, the popularity ofprogramming outputs can be assessed through varia
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nts of the type ofquantitative research carried out for larger stations by the Radio Joint Audience Research Limited (RAJAR). However because such research ‘does not produce listening figures for a particular Programme on a particular day‘ (Lister et al 2010: 67) it cannot provide detailed qualitative data concerning how satisfied individuals are with the speciflc content of Particular programming. More broadly, its generic audience sample is not best suited to surveying niche listening, such as, for example, to minority language outputs. With the above in mind, how might individual community radio stations approach the issue of audience research so that they can obtain cost-effective and reasonably reliable data suitable for their needs? The following case study examines the approach taken by one particular community radio station serving a ‘community of place' that is the city of Norwich in the east of England." (Page 349)
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"In the twenty-first century, community radio is fulfilling an increasingly important role in the world’s mediascape. This book documents the ways in which community radio broadcasters and activists are using the medium in countries around the world to challenge political corruption, aid the trans
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ition to political democracy and broadcast voices that are otherwise unheard. The contributors to the volume are academics and practitioners from five continents, many with first-hand experience of community radio. Each chapter demonstrates the pivotal role that small radio stations can play in developing, sustaining and invigorating communities. The book charts campaigns for the legalisation of community radio and relates them to a theoretical context, while providing illustrations and examples from community radio stations around the world." (Publisher description)
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