Evaluating Public Relations: A Guide to Planning, Research and Measu...

Evaluating Public Relations: A Guide to Planning, Research and Measurement

Tom Watson, Paul Noble

London et al.: Kogan Page, 3rd ed. (2014), viii, 199 pp.

Contains bibliogr. pp. 185-192, index

Series: PR in Practice Series

ISBN 978-0-7494-6889-7

Signature commbox: 10-PR-E 2014

Topics:

Public Relations Public Relations: Evaluation, Monitoring, Impact Assessment

Document Type:

Guides, Toolkits, Manuals