"This book is a collection of articles based on first-hand experiences in news media by eminent Indian media personalities. It is a comprehensive collection, exploring different kinds of news reporting across TV, print, and radio as also across different genres like sports, business, entertainment, war. Each essay is written as a primer yet with important tips from the foremost practitioners, which makes the business of reporting and news both a science and an art. Additionally, it also has essays on production and the news process. It is easily the first of a kind volume available within an Indian context. The volume illustrates how TV news reporting differs from the print, the importance of radio, the specific experiences in reporting business, crime, political, war stories. It also talks about the advantages of using the media for social marketing and many more engaging examples." (Publisher description)
1 Empires and Communication Strategies / Vday Sahay, Pavan Choudary, and Amit Shartna, 1
2 The Dynamics of News Content in Mass Media / B.P. Sanjay, 12
3 News Media Teaching in India / B.P. Sanjay, 28
4 Public Service Broadcasting in India: New Challenges / K.S. Sarma, 38
5 Economics and Politics of News: Editor's and Owner's Dilemma / Chandan Mitra, 47
6 Making of Newspapers / Vir Sanghvi, 54
7 English for the Elite: Hindi for the Power Elite / Mrinal Pande, 60
8 Coverage of Business News: The Editors' Challenge / Y.C. Hatan, 67
9 News Pix Lack Sparkle / Raghu Rat, 72
10 Newspaper Production / Jyotsna Sahay, 76
11 Newsroom: The Changing Profile / Dinesb C. Sharma, 81
12 Film Reporting / Ziya-Us-Salam, 89
13 Coverage of Political News: Reading Public Mood / Sidharth Mishra, 96
14 What Makes News: Development, No Development, or None of It / Navneet Anand, 104
15 One Planet, Two Lines of Media Evolution / Anubhav Tagore and Rakesh Belwal, 113
16 Growing Need of an Alternative Media: A Critique of the Mainstream Media / Arvind Sinba, 118
17 Magazines: Past, Present, and Future / Alok Mehta, 131
18 AIR News: Change Beacons / Akshay Rout, 138
19 Reporting for Radio / Sanjeev Srivastava, 149
20 Radio News: The Indian Station / Kanchan Kumar, 155
21 Manipulations and Bias in News / Rajdeep Sardesai, 166
22 Electronic Media as a Job Industry / Shireen Sethi, 172
23 Sports News Coverage in the Electronic Media / Sundeep Misra, 179
24 What Makes TV News / Alka Saxena, 184
25 Television Crime Reporting in India / Vartika Nanda, 189
26 The Biggest Public Service TV News Broadcasters: Doordarshan / Rajiv Kumar, 201
27 Television News Coverage / Sudhansbu Ranjati, 209
28 War Reporting: A Test of Objectivity / Ajai Shukla, 217
29 Camera in News: Techniques and Movements / Ajmaljami, 229
30 News on the Web, News for the Web / Chandrakant P. Singh, 237
31 News Media Interface: A User's Perspective / Uday Sahay, 243
32 Marketing of the News Media / Pavan Cboudary, 253
33 Social Marketing and Media / S.Y. Quraisbi, 259
34 Strings behind the Curtain / Suhel Setb, 264
35 The Business of News / Vanita Kohli, 268
36 Public Relations and News / Neeraj Daftuar, 273