Document details

Cambodia: Communication Assistance Project. Baseline Media Research

Australian Aid (AusAID);ABC International Development;TNS Cambodia (2012), 75 pp.

Contains 19 tables, 12 figures, acronyms pp. 5, bibliogr. pp. 73-75

"Cambodia Communications Assistance Project (CCAP) is a two-year initiative (2012-2013) funded by Australian Agency for International Development (AusAID) to contribute to the development of the media in Cambodia. The project is in its initial stage and is being implemented by ABC ID, in collaboration with three Cambodian Government Provincial Departments of Information (PDI) in Battambang, Kampong Cham and Kampot, and the Department of Media and Communication (DMC) at Royal University of Phnom Penh (RUPP). The objective of this research is to provide baseline measures and understanding of the current state of the media in Cambodia, with a particular focus on PDI in Battambang, Kampong Cham and Kampot. These measures will help track progress of the project outcomes and impact over the project lifetime and provide a clearly defined scope for the Cambodia Communication Assistance Project. The research design uses a mixed methods approach with focus group discussions, in-depth interviews and survey questionnaires for PDI staff and directors. This report examines understanding of governance issues within an audience and PDI context and assesses the capacity level of PDI staff and directors. More specifically it seeks to gain knowledge and perceptions on audience understanding of governance, transparency and accountability issues, and to determine audience perceptions on PDI content and issues concerning voice, transparency and accountability. It also assesses PDI knowledge on governance issues and skill development needs at the three targeted provinces. The findings are summarised into three key areas: understanding of governance and audience context from different perspectives; reflections on media environment; and PDI capacity needs assessment. Finally, key considerations are outlined to inform PDI activities and programs related to governance including both training and content activities which can be supported by CCAP." (Executive summary)