"The vast majority of survey respondents, irrespective of their gender and geographical location, recognized the importance of media, particularly electronic media. They acknowledged media role in keeping people informed, entertained and opinion formation. Although people heralded the media for focusing on some burning issues related to women, marginalized and deprived groups of people, they were aware of the weaknesses of the sector arising from political pressure and polarization, and the lack of professional competence and ethics. They hope for the media to be more neutral and provide accurate news and information with a local focus. While women agreed that media contributed to their well-being, marginalized communities did not feel they were adequately represented by the media in voicing issues and concerns particular to them. Electronic media (television, radio and mobile phones) was found most popular among respondents and participants, and they felt FM radio stations and content distributed over mobile phones, were most likely to influence people, their thoughts, ideas, opinions. Print media, especially newspapers, were still popular in the urban areas whereas social media was gaining popularity throughout the country." (Summary of findings, page 35)