"Social media, with its generally reported adverse effects, has become prevalent in daily lives of young people in Zimbabwe. The aim of this article is to outline the effects of social media on youth behaviour in Zimbabwe, as described by the Ruwa youths in Harare. The article reports the results of survey of youth conducted through interviews and questionnaires; and, it finds that youth in Ruwa are increasingly using social media in their daily lives, especially for purposes of entertainment and communication, and they believe that it has positive effects in their lives. It recommends that youth making use of social media need to understand the intent and to remain informed. Furthermore, it recommends that youth need to ensure data protection, use social media platforms productively and guard against negative habits associated with improved social connectivity." (Abstract)