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Behind the Screen: How Successful Multi-Platform Journalist Jacque Manabat Uses TikTok to Reach a New Audience

Konrad-Adenauer-Stiftung (KAS), September 24 (2024)
"[...] TikTok is much more than just a social network. Increasingly, it serves as a search engine, connecting its users with trends, music, and news—the latter in a significant way. Various studies indicate that TikTok has now become the primary news source for Gen Z, with this trend on the rise. Thus, the platform also offers an opportunity for journalists to reach an audience less engaged with traditional news mediums such as print, broadcast, and online journalism. Jacque Manabat recognised this opportunity and became the first Southeast Asian journalist to implement TikTok as a news platform. The former TV reporter and Adenauer Fellowship Program alumna began experimenting with the platform during the pandemic, drawing inspiration from numerous successful influencers on TikTok. The experiment succeeded: today, Jacque Manabat is an independent creator on TikTok. In an interview with Vanessa Buchmann, she discusses the initial resistance she faced, and why her courage ultimately paid off. The Filipina provides insights into what makes TikTok unique as a platform, shares what she has learned about the younger generation, and demonstrates how journalists can thrive there." (https://kas-media.asia)