Document details

The Impact of Digital Media on the 2019 Indian General Election

Singapore: Institute of South Asian Studies;Konrad-Adenauer-Stiftung (KAS) (2019), 28 pp.

Series: Special Report, 4

"The 2019 Indian general election saw the widespread and innovative use of digital media and technology. Most political parties employed digital media extensively for campaigning and voter mobilisation. This extensive use of digital media was due to nearly half of India’s 900 million eligible voters having access to the Internet and social media. The country has around 300 million Facebook users and over 200 million on WhatsApp, which is more than any other country. Indeed, the 2019 election was dubbed by many as the ‘WhatsApp’ election. In addition, millions in India use other media platforms such as the regional language platform ShareChat and the globally popular TikTok. The Institute of South Asian Studies at the National University of Singapore and the Konrad Adenauer Stiftung organised a joint workshop titled ‘Digital Media, Politics and Elections in India’ on 28 June 2019. The event brought together researchers, policymakers and representatives of digital media companies. This report largely draws upon the discussions at the workshop. It focuses on two key areas. First, the new campaign strategies used in 2019, such as different types of political rhetoric, the use of vernacular language mediums and the seamless transition between the online and offline space. Second, the imperatives of regulation and how they relate to artificial intelligence, ethics and state institutions." (Executive summary)