"Sustainable journalism addresses two intertwined challenges of our time: * The sustainability crisis of society, e.g. environmental crises, democratic crises, poverty, financial crises, armed conflicts, etc. Obviously, journalism has a crucial role to play here since it contributes greatly to the public agenda, as well as people’s understanding – and hence the handling – of such challenges. * The sustainability crisis of journalism itself, which stems from lower advertising, decreasing subsidies for public service media, falling consumption, lack of trust in media among citizens, and fierce competition from online information brokers and advertising. The complex reality of today requires this kind of integrated journalistic approach in order to uphold the democratic function and not least the legitimacy of professional journalism. Consequently, journalism’s response to the sustainability challenges can be seen as a prerequisite for the future sustainability of journalism itself, ranging from high-quality, in-depth coverage to robust business models, but also extending into considerations of media systems and relations with governments and business interests. In this way, sustainable journalism attempts to counter the obvious risk that the efforts to maintain economic sustainability of the journalistic enterprise take place at the expense of professional journalism’s social/democratic mission – to hold power to account and to inform citizens, and to spur public engagement about current and future economic, social, and environmental challenges." (Executive summary)