"This book presents a compilation of lessons learned by the Johns Hopkins Center for Communication Programs and its partners over 15 years of developing and implementing family planning communication projects campaigns in Africa, Asia, Latin America, and the Near East. An introductory essay provides an overview of family planning and communication worldwide and outlines the role of theory-based communication programs. The main part of the book presents lessons learned in the field about the process of designing and carrying out family planning communication projects. More than 60 lessons are presented, with descriptions and analysis of projects illustrating each lesson. A final essay explores the current and future challenges confronting family planning educators and other public health communicators." (Publisher description)
Foreword / Everett M. Rogers
1 Public Health, Family Planning, and Communication
2 Conceptual Frameworks for Strategic Communication
3 Preliminary Analysis for Program Planning
4 Strategic Design
5 Development, Pretesting and Revision, Production
6 Management, Implementation, and Monitoring
7 Impact Evaluation
8 Planning for Continuity
9 Challenges and Opportunities for the 21st Century
Appendix: Organizations Collaborating with the Johns Hopkins Center for Communication Programs, 1982-1996